The NHS Blood Donation Unit outside Parliament today after after a record breaking National Blood Week earlier this month.

The response to the ‘Missing Type’ campaign which saw Downing Street sign lost its O, has been overwhelming with more than 30,000 people registering as donors.

When NHS Blood and Transplant revealed it was behind the confusing missing letters, it drew public attention to the fact that 40% fewer new donors came forward last year compared to a decade ago.

Giving blood is easy, it doesn’t take long to do and you can help save or improve up to three lives each time you donate. If you are 17 or over, you can visit www.blood.co.uk or call 0300 123 23 23 today to find out if you are eligible to donate, register as a blood donor and to book your appointment.